Making your website rank in Google’s search results is not as easy as it may sound.
Also, there are competitors who are trying their level best to take your rank away from you.
Here we are sharing 5 of the most common reasons why your website’s content may not be able to rank in search results.
The website is new
If you have created your website just some weeks ago then probably it cannot rank in search results.
Google does not crawl into those newly built websites due to a lack of consistent publishing. It takes from 3 to 6 months for Google bots to visit your website and index your content.
Only after your newly built site gets indexed in Google you can expect it to rank in the Google search results.
On-page optimization is poor
If your website is not optimized for SEO it cannot rank. On-page optimization is a complicated topic.
It helps Google identify the niche of your website.
Content related issues
There can be several issues related to the content of your site.
If the content is too “thin” or old or it lacks quality, Google’s algorithm does not find it relevant to any searches.
People often mistake a long content with high-quality content. You need not write an article consisting of 2000 words to make your website perform better.
You can check your top 3 competitor’s content to have a better idea about the content of your site.
Lesser number of back-links
If you have not put genuine efforts in building back-links you cannot expect it to rank.
Google will not find your site relevant if your site does not link to other websites. Thus it leads to poor or average rankings.
A higher number of links is necessary to rank first in Google searches.
Your niche is too competitive
If your niche is highly competitive then it takes time to rank.
A Google search ranking becomes easier to achieve if you are in a less crowded niche.
Despite being content-heavy if your site is not ranking then this probably be a reason for that.
It is frustrating to find your content has not ranked after putting all your hard work and research into identifying keywords while creating web content.
Tools like Moz On-Page Grader, Yoast SEO for WordPress may fix your website’s ranking issues.
https://neilpatel.com/blog/rank-where-you-belong/
https://www.searchenginejournal.com/why-content-isnt-ranking/317917/#close